Corporation for Public Broadcasting Announces Joanne Winik Scholarship

Women’s Professional Development Scholarship Honors Longtime KLRN-TV President

Aug 10, 2016

BOSTON — (August 10, 2016) The Corporation for Public Broadcasting will fund a public media professional development scholarship in memory of Joanne Winik, former president of KLRN-TV, San Antonio, CPB President and CEO Patricia Harrison announced today.

“This scholarship affirms the importance of female leaders in public media and is part of CPB’s commitment to ensure public media reflects the communities it serves,” Harrison said. “It is fitting that it is named after Joanne Winik, whom KLRN described as a mentor to every young person who crossed her path and someone all her colleagues recall as a passionate believer in the value of public media.”

The scholarship was announced at a Public Media Women in Leadership (PMWL) reception at the 2016 Public Media Development and Marketing (PMDMC) conference in Boston. Administered by the PMWL, the conference scholarship will be given to a woman working in public media to attend the 2017 PMDMC conference in San Francisco. The winner will also have the benefit of conference mentoring from a female leader in public media.

Joanne Winik, who passed away in June, joined KLRN in 1972 as its auction manager and served as director of development and station operations before serving as KLRN’s president for 20 years. She served on the boards of PBS and APTS (now America’s Public Television Stations). Among many achievements, Winik helped plan a National Forum for Public Television Executives in 1997.

Joanne Winik
Joanne Winik, longtime president of KLRN, joined the station as auction manager and also served as director of development and station operations. She passed away in June.   

“I am thrilled to be able to offer this much-needed training and networking opportunity to an emerging woman leader,” said Deanna Mackey, president and executive director of public television’s Major Market Group and co-founder of Public Media Women in Leadership. “Pat Harrison’s personal commitment along with CPB’s support is essential to our shared goal of developing more female leaders in public media.” 

Public Media Women in Leadership provides a professional networking community, mentors and leadership training to women in public media. The organization has more than 1,200 Facebook group members, holds monthly training webinars and a mentorship program aimed at helping groom female public media managers for executive-level positions.

PMWL will announce the application in early 2017 for candidates to apply for the scholarship, which will cover travel, lodging and registration. PMWL will promote the scholarship application process through its website and Facebook group.

About Public Media Women in Leadership

Public Media Women in Leadership was co-founded in January 2015 by public media veterans Deanna Martin Mackey and Jeannie Ericson. The purpose of the group is threefold: establish a mentorship program to better prepare women with potential to become future CEOs/COOs in the system; create a community via Facebook and webinars/trainings to encourage conversation and sharing about issues related to women in leadership; and create awareness in the public media industry about the critical need to diversify station leadership. For more information, visit

About CPB

The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of nearly 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visit and follow us on Twitter @CPBmedia, Facebook and LinkedIn.

Categories: CPB Funding