Public media stations and their national organizations have been building infrastructure to support their digital presence, but generally not in close coordination or with common standards. CPB is seeking the services of a consultant (“Consultant”) to assess the current state of public media’s digital infrastructure, including its capacity, adaptability and flexibility to meet future needs, and to recommend ways of creating more effective and efficient uses of digital platforms, services and tools. The elements of infrastructure to be analyzed include technology standards, content delivery systems, customer relationship management and marketing platforms, donation platforms, analytics platforms, content management systems, identity management systems, social media platforms, data protection and security, data warehousing, and hosting, etc.
The Consultant will work closely with CPB and a digital taskforce made up of approximately ten public media digital leaders. The Consultant’s assessment will include detailed findings and recommendations, with accompanying rationales, and supporting plans for implementing the recommendations. It is expected that the assessment will include interviews with public media stakeholders; a detailed review of existing technologies currently used by the public media system, the public media system’s digital capacity, a comprehensive gap analysis, and an evaluation of the public media system’s ability to make changes consistent with the Consultant’s recommendations. The Consultant will be required to make in-person presentations to public media system leaders and funders, as appropriate.
The Consultant must have an extensive background in digital technology and broadcast media and significant experience in managing complex digital ecosystems, including data intelligence, audio/video delivery, and publishing/distribution systems. The Consultant must also be able to clearly and effectively communicate complex technology information to all levels of an organization. Previous experience working with public media entities is preferred, but not required.
CPB will compensate Consultant on a fixed fee basis. The project must be completed within six months of the contract’s execution. CPB may extend the term of the agreement, at its sole discretion, for two consecutive three-month terms in the event it determines that additional work is required.